Win your next market
Only operating in one country isn't enough anymore.
Tap into markets easier with Lilt
International expansion can help power business growth, but can be a daunting task. Serving customers in their native language is the modern expectation.
The solution that seems easy isn't the right one. Just feeding your content to a machine is going to make errors.
A major dating site tried this once.
They were doing well with their international expansion. Many countries were seeing similar conversion rates to their launch country. With one exception, Italy.
They didn't understand how a country known for romance would be doing so poorly. The conversion rates were less than half of the baseline. It was an important market, so they hired an expert country manager to focus on it.
In minutes the problem was obvious. The translation quality was very poor. Some pages were even done in Spanish, and no one had noticed.
The correction took months. People were hired to do the job right. It took months, but it made the project a success. Even with the expense it was good for the business.
If a project like that can demonstrate positive ROI, what would one that was delivered at a lower cost and faster have done for them? With lower stress and similar quality? That's our job at Lilt.
At Lilt, we're bringing the best of both worlds together. The speed and reliability of machine translations. The quality and nuance of the best human translators. And a cost that's reasonable. You don't have to make a difficult choice for translation services any more.
We can accomplish this because we use AI to augment the worlds best translators. We're here to make a localization project easier than you thought possible. We've built a system that works.
Don't get Left Behind
If your company doesn't properly expand, you can count on your competition doing it. Tapping into the world wide market is a growth rocket. This is why growing companies trust Lilt.
Contact us today to find out more about how we can help you serve and reach your customers like they expect it.