---
title: Ascend 2021 Cheatsheet | Why Marketing is Key to GX
image: https://resources.lilt.com/hubfs/Ascend%20Cheatsheet%20400x300%20%281%29.png
---

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### Ascend 2021 Cheatsheet

# Why Marketing is Key for Global Customer Experience

At Ascend 2021, industry leaders discussed the importance of a strategic marketing function, and how localization can be used to better understand global audiences and build lasting relationships with customers in all markets.

Complete this form to immediately gain access to insights on why marketing is key to building an end-to-end global customer experience.

**In this Ascend 2021 Cheatsheet, you will learn:**

- The value of global communication
- Why scalability matters for global growth
- How global marketing improves accessibility

### Ascend 2021 Speakers

![Group 67](https://resources.lilt.com/hubfs/Group%2067.png)

##### Morgan Kelly

Sr. Product Manager

StubHub

![Speaker-2](https://resources.lilt.com/hubfs/Speaker-2.png)

##### Loïc Dufresne de Virel

Head of Localization

Intel

![carrie_subway](https://resources.lilt.com/hubfs/carrie_subway.png)

##### Carrie Fischer

Manager of Globalization Services

Subway

![Speaker-5](https://resources.lilt.com/hubfs/Speaker-5-1.png)

##### Sergey Parievsky

Head of Globalization

Juniper Networks

![Untitled design (3)](https://resources.lilt.com/hubfs/Untitled%20design%20(3).png)

##### Kateri Kosta

Global Content Strategy Lead, Quickbooks 

Intuit

![Speaker-1](https://resources.lilt.com/hubfs/Speaker-1.png)

##### Jakob Uszkoreit

Co-Founder

Inceptive, Former Google Translate

![Group 63](https://resources.lilt.com/hubfs/Group%2063.png)

##### Marcia Metz

Vice President

Iron Mountain

![Group 70](https://resources.lilt.com/hubfs/Group%2070.png)

##### Miguel Gomez Ramirez

Product Manager, Personalization

Walmart eCommerce

![Speaker-3](https://resources.lilt.com/hubfs/Speaker-3.png)

##### David Gogel

Head of Growth & Operations

dYdX Foundation

![Untitled design (8)](https://resources.lilt.com/hubfs/Untitled%20design%20(8).png)

##### Miguel Caetano

Product Marketing Manager

Lokalise

![1620015451675](https://resources.lilt.com/hubfs/1620015451675.jpeg)

##### Iti Sahai

Globalization Expert

 

![Untitled design (5)](https://resources.lilt.com/hubfs/Untitled%20design%20(5).png)

##### Martin Sigwald

Product Manager

Hummingbot

![Untitled design (7)](https://resources.lilt.com/hubfs/Untitled%20design%20(7).png)

##### Esther Curiel

Localization Operations Manager

Indeed

![Jason_Maxwell_STEMscopes](https://resources.lilt.com/hubfs/Jason_Maxwell_STEMscopes.png)

##### Jason Maxwell

Vice President of Curriculum Production

Accelerate Learning

![Untitled design (6)](https://resources.lilt.com/hubfs/Untitled%20design%20(6).png)

##### Jay Kurahashi-Sofue

VP of Marketing

Ava Labs

![Speaker-6](https://resources.lilt.com/hubfs/Speaker-6-1.png)

##### Spence Green

CEO and Co-Founder

Lilt

![Giedre Kronberga Headshot](https://resources.lilt.com/hubfs/Untitled%20design%20(2).png)

##### Giedre Kronberga

International Marketing Manager

Printful

![Speaker-7](https://resources.lilt.com/hubfs/Speaker-7-1.png)

##### John DeNero

Chief Scientist

Lilt

![Speaker-8](https://resources.lilt.com/hubfs/Speaker-8-1.png)

##### Sylvia Borek

Director of North America Revenue

Lilt

![Speaker-9](https://resources.lilt.com/hubfs/Speaker-9-1.png)

##### Peter McCall

Head of Marketing

Lilt

![Speaker-10](https://resources.lilt.com/hubfs/Speaker-10-1.png)

##### Matt Mores

Head of EMEA Revenue

Lilt

![Speaker-11](https://resources.lilt.com/hubfs/Speaker-11-1.png)

##### Paula Shannon

Chief Evangelist

Lilt

![Speaker-12](https://resources.lilt.com/hubfs/Speaker-12-1.png)

##### Mariusz Ciesla

Design Manager

Lilt

![Speaker-13](https://resources.lilt.com/hubfs/Speaker-13-1.png)

##### Kel Commins

Director of Solutions

Lilt

![Speaker-14](https://resources.lilt.com/hubfs/Speaker-14-1.png)

##### Jeffrey Glusman

Sr. Product Manager, Enterprise & Government

Lilt

![Speaker-15](https://resources.lilt.com/hubfs/Speaker-15-1.png)

##### Brenna Mulvaney

Sr. Manager, Services Strategy

Lilt

![Speaker-16](https://resources.lilt.com/hubfs/Speaker-16-1.png)

##### George Pipoly

Product Manager Lilt Services

Lilt

![Speaker-17](https://resources.lilt.com/hubfs/Speaker-17-1.png)

##### Kara Smith

Sr. Product Manager Lilt Translate

Lilt

![Speaker-18](https://resources.lilt.com/hubfs/Speaker-18-1.png)

##### Claire Tsukuda

Sr. Product Manager, Enterprise & Government

Lilt

![Speaker-19](https://resources.lilt.com/hubfs/Speaker-19-1.png)

##### Allison Yarborough

Sr. Product Marketing Manager

Lilt

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- [Technology](https://resources.lilt.com/industries/technology?hsLang=en)
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- [Government](https://resources.lilt.com/industries/government?hsLang=en)
- [Travel & Hospitality](https://resources.lilt.com/industries/travel-and-hospitality?hsLang=en)
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- [Media & Communications](https://resources.lilt.com/industries/media-and-communications?hsLang=en)<https://resources.lilt.com/industries/professional-services?hsLang=en>
- [Manufacturing](https://resources.lilt.com/industries/manufacturing?hsLang=en)
- [Gaming](https://resources.lilt.com/industries/gaming?hsLang=en)

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