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Ascend 2021 Cheatsheet

Why Marketing is Key for Global Customer Experience

At Ascend 2021, industry leaders discussed the importance of a strategic marketing function, and how localization can be used to better understand global audiences and build lasting relationships with customers in all markets.

Complete this form to immediately gain access to insights on why marketing is key to building an end-to-end global customer experience.

In this Ascend 2021 Cheatsheet, you will learn:

  • The value of global communication
  • Why scalability matters for global growth
  • How global marketing improves accessibility

Ascend 2021 Speakers

Group 67
Morgan Kelly

Sr. Product Manager

StubHub

Speaker-2
Loïc Dufresne de Virel

Head of Localization

Intel

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Carrie Fischer

Manager of Globalization Services

Subway

Speaker-5
Sergey Parievsky

Head of Globalization

Juniper Networks

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Kateri Kosta

Global Content Strategy Lead, Quickbooks 

Intuit

Speaker-1
Jakob Uszkoreit

Co-Founder

Inceptive, Former Google Translate

Group 63
Marcia Metz

Vice President

Iron Mountain

Group 70
Miguel Gomez Ramirez

Product Manager, Personalization

Walmart eCommerce

Speaker-3
David Gogel

Head of Growth & Operations

dYdX Foundation

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Miguel Caetano

Product Marketing Manager

Lokalise

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Iti Sahai

Globalization Expert

 

Untitled design (5)
Martin Sigwald

Product Manager

Hummingbot

Untitled design (7)
Esther Curiel

Localization Operations Manager

Indeed

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Jason Maxwell

Vice President of Curriculum Production

Accelerate Learning

Untitled design (6)
Jay Kurahashi-Sofue

VP of Marketing

Ava Labs

Speaker-6
Spence Green

CEO and Co-Founder

Lilt

Giedre Kronberga Headshot
Giedre Kronberga

International Marketing Manager

Printful

Speaker-7
John DeNero

Chief Scientist

Lilt

Speaker-8
Sylvia Borek

Director of North America Revenue

Lilt

Speaker-9
Peter McCall

Head of Marketing

Lilt

Speaker-10
Matt Mores

Head of EMEA Revenue

Lilt

Speaker-11
Paula Shannon

Chief Evangelist

Lilt

Speaker-12
Mariusz Ciesla

Design Manager

Lilt

Speaker-13
Kel Commins

Director of Solutions

Lilt

Speaker-14
Jeffrey Glusman

Sr. Product Manager, Enterprise & Government

Lilt

Speaker-15
Brenna Mulvaney

Sr. Manager, Services Strategy

Lilt

Speaker-16
George Pipoly

Product Manager Lilt Services

Lilt

Speaker-17
Kara Smith

Sr. Product Manager Lilt Translate

Lilt

Speaker-18
Claire Tsukuda

Sr. Product Manager, Enterprise & Government

Lilt

Speaker-19
Allison Yarborough

Sr. Product Marketing Manager

Lilt